History Future Needs Origin – Why We Must Engage with History

This article sheds light on why it is important for companies to engage with their history and view it as a valuable resource. The author argues that a profound understanding of one's own past brings significant advantages for companies. He sets out in five theses why it is important to engage with one's own history and what positive effects this can have. The author bases his argument on personal experience and integrates current research discussions as well as examples from the corporate world.